Sony is continuing to lose ground in the smartphone world. The company’s latest financial report[1] shows it shipped only 900,000 phones in the April-June period - the lowest in the past 9 years. Just a year ago Sony managed 2 million phone shipments for the same period which itself was a low point compared to the likes of 2014 when the company hovered around the 10 million mark.
As a result of the slumping sales, Sony’s financial department foresees that its phone sales will bring in only JPY 380 billion ($3.55 million) in revenues which is 7% below the previous estimates. In addition, operating income is will also expected to take a hit.
Given the grim reality, Sony Mobile has lowered its expectations heading forward estimating it can only ship 4 million phones by the end of 2019, down from the previously approximated 5 million mark.
Despite the negative situation, the company is positive it can turn its fortunes around and is betting big on its Xperia 1[2] which was released at the end of May. The company hopes its feature-packed flagship will translate into better sales figures heading into the second half of 2019.
References
from GSMArena.com - Latest articles https://ift.tt/2Kje1Gn
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